The US entertainment industry fears the creation of AI

Artificial intelligence (AI) is currently having a major impact on the entertainment industry, especially cinema. Many people working in the industry worry that their roles will be replaced by AI in the near future.
According to an exclusive survey on “AI Artificial Intelligence Platforms” conducted by YouGov, many employees in the US entertainment industry expressed concern about how general AI technology will affect the their role within the company and within the broader cultural environment.

Survey results showed that 36% of entertainment workers surveyed were “very” or “somewhat concerned” about the impact of AI on their own work. 48% are worried that AI can “be used to violate intellectual property rights”, 43% are slightly worried about losing their jobs when more and more problems today are completely solved by artificial intelligence. Similarly, 43% of people believe that AI limits human quality and creativity.

Also according to the survey, those working in the US entertainment industry are highly aware of AI, with 87% knowing about ChatGPT and Midjourney tools, of which 65% claim to be proficient in some technology.

Although general AI tools are still in a nascent state, survey participants were asked to “select all that apply” from a list of creative tasks that AI could complete in 2 – 3 days. next year. The most chosen result, at a rate of 58%, was “create more realistic sound effects for movies, TV or games”. Meanwhile, only 29% of people think AI can write good scripts for movies or television. Not only that, AI is also predicted to have the ability to automate VFX (visual effects) tasks to deliver high-quality work quickly without spending too much time like before.

Variety reports that people working in the entertainment industry are starting to use AI tools or expect their companies to do so. Specifically, 30% of professionals in the US entertainment industry said they, their team, or their company are currently using AI, or plan to do so. In contrast, 51% of people said that they or their company “are not using general AI and have no plans to do so.” They fear being robbed of their jobs by artificial intelligence.

The world film capital of Hollywood has just faced a wave of strikes from 11,500 members of the American Screenwriters Association in May 2023. This strike and demonstration is aimed at protesting low wages that have been maintained for many years, with fewer and fewer job opportunities, causing the screenwriters’ income to be unstable, forcing them to have to do many other jobs to make a living. In particular, the fact that film studios have started using artificial intelligence to write scripts also makes screenwriters feel threatened.

The American Screenwriters Association has called for negotiations to resolve the above issues. Screenwriters say they are working more but enjoying less income as studios shift their focus to streaming. The rise in online broadcasting also reduces traditional TV advertising revenue as market share shrinks. The American Alliance of Motion Picture and Television Producers (AMPTP – representing major film production companies such as Walt Disney Co, Netflix Inc…) opposes screenwriters in Hollywood, leading to mixed debates.

AI is currently having a major impact on cinema, not just script creation. AI created the voices of famous deceased people, such as chef Anthony Bourdain and artist Andy Warhol, in the documentaries “Roadrunner” and “The Andy Warhol Diaries”. Actor James Earl Jones also agreed to let AI use his voice when playing the role of Darth Vader in the past to create new content in future “Star Wars” movies.

The Voice Actors Association says it is not anti-AI or anti-technology, but demands clear rules. It is increasingly difficult to distinguish between real human voices and synthetic machine voices in many products, from movies to audiobooks. For voice actors, their voice is their source of income, so if there is a place that “generates” their voice for free, then they are right to be concerned.

AI has also helped filmmakers rejuvenate veteran actors, making them whatever age they want. For example, in the movie “Indiana Jones and the Dial of Destiny” to be released this summer, Harrison Ford still plays the main role, but the opening of the movie is scenes of Indiana Jones when he was only about 40, also because the old man is 81 years old this year. acting. The computer will erase wrinkles, tighten facial skin, dye gray hair black, and in general, magically make the audience think that the filmmaker used footage that was shot when making the first episode of the adventure series. This was in 1981, 42 years ago.

It is no wonder that there are many opinions that it is necessary to set rules for the use of AI in movies. For example, if AI creates a character that is a mixture of Brad Pitt and Tom Cruise, can these two actors sue? Actor Keanu Reeves told Wired that his film contract contained a clause prohibiting the studio from digitally editing his performance. He believes that once he lets AI edit his appearance, that image is no longer his, he can’t control it anymore, and that’s scary for someone who lives by his image.