The return of New York’s largest nightclub

Yang Gao, a new entrepreneur entering the nightlife field, spent $12 million during the pandemic to create the most famous entertainment venue in New York (USA).
Exactly 0:00 is the moment when Nebula nightclub, located in Midtown, Manhattan (New York City, USA), becomes the busiest. The dance floors were almost full as young guests mingled to the vibrant tunes.

With an area of ​​nearly 929.03 m2 spread over 3 floors, Nebula was the largest nightclub in New York when it opened last September. It has a main space of about 464.51 square meters.

The shop is equipped with a D&B sound system and 6 LED screens shining down from the ceiling to bring vivid images to the audience.

This place quickly became a famous entertainment spot for American youth, according to the New York Times.

Private events, often taking place on weeknights, are the main attraction. Nebula invites top DJs from around the world, including Jamie Jones, Artbat and Eric Prydz to perform this month.

When clubs in New York were still covered in a gloomy atmosphere and only focused on bottled and take-away services for wine connoisseurs, Nebula truly became a bright spot from the first day it opened.

Nightclubs and bars revived

Two years ago, Yang Gao (42 years old) and Richie Romero (46 years old, who specializes in the nightlife industry) cooperated to build this large nightclub.

As an experienced person in the entertainment industry, Romero has many ideas to turn Nebula into the top entertainment destination in the “big apple” of America.

In his mind, it should be a place where people can comfortably drink and dance instead of being lazy all night at parties.

“Nebula will be like the king of nightclubs,” Romero affirmed.

That happened when he arrived in Manhattan as a teenager.

“Manhattan was pretty much the king of the nightlife world back then. Big stages all gather here. Famous DJs always want to come here to perform,” Romero told the New York Times.

After 2 years of the pandemic outbreak, he felt a strangely empty and quiet atmosphere when observing everything from Nebula’s balcony during break time.

Manhattan may still be the epicenter of finance and media, but the bustling club scene has moved elsewhere – Miami, Berlin, Las Vegas, even Scottsdale, Ariz.

Although some bars are going strong on 10th Avenue, New York’s nightlife energy has gradually migrated to Brooklyn.

The two founders hope to bring Manhattan back to its peak through the construction of Nebula. Gao said he invested about 12 million USD in this project, a huge gamble in the middle of a pandemic, when the nightlife industry was almost “frozen”.
“Facing the reality of uncertainty, that makes me scared,” Romero shared.

Bustling nightlife returns
Nebula’s current location was once home to many famous bars. Before that, this place belonged to Saci, Show and Arena. Most recently, Circle, a venue for Korean Americans and Asians, was closed in 2018.

“When the pandemic first broke out, I left the nightlife scene and opened fast food restaurants. However, when I saw that the nightlife industry had good signals, I immediately gathered investors to create Nebula,” Gao recounted.
Romero said business boomed during the brief period when the lockdown was lifted and before the Omicron variant appeared. At that time, supply chain problems led to severe wine shortages.
For those still wary of large crowds, Gao designed private rooms in the basement. Each room has a sound system, lighting and toilet. Despite warnings about the coming wave of Covid-19, he remains optimistic about the future of nightlife.

“I know that people want to be on the street, interacting face-to-face with each other. Therefore, the nightlife industry will never disappear,” Gao shared.

As images flashed on the LED screen, hundreds of people danced to Lady Gaga’s “Poker Face.”

“The current number of visitors is not really what I expected. However, this should improve over the next few weeks. After 2 years of social isolation, it’s unbelievable to see hundreds of people standing so close together, without masks or fear of the disease,” Jonas Young-Borra (37 years old), partner of Romero, said.