BTS Tops the Ranking of Male K-Pop Group Brand Values

The prestigious Korean brand research institute has revealed the brand value ranking of male K-pop groups for the month of July, based on extensive data analysis.

From June 8th to July 7th, the institute analyzed large-scale data on currently active male K-pop groups across various areas including consumer participation, media activities, communication, community engagement, etc. Based on the analysis results, BTS once again claimed the top spot with a total brand value score of 10,505,246.

Stray Kids secured the second position with 4,586,068 points, while Seventeen took the third spot with 4,490,949 points.

Below is the list of the top 30 male K-pop groups in terms of brand value for July, in order: BTS, Stray Kids, Seventeen, SHINee, NCT, MONSTA X, EXO, Super Junior, BTOB, WINNER, ASTRO, Big Bang, ONF, ENHYPEN, ATEEZ, The Boyz, TREASURE, TEEN TOP, 2PM, Highlight, TOMORROW x TOGETHER, Wanna One, VIXX, TVXQ, Pentagon, INFINITE, Shinhwa, FT Island, Block B, and SF9.

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