Amazon Prime Day 2023 kicks off with thousands of deals

The Prime Day 2023 discount event starts tonight at 12 AM PT/3 AM ET on Tuesday, July 11th, and runs through Wednesday, July 12th. The deals will expire simultaneously around 11:59 PM Pacific Time/2:59 AM ET on that same day.

What is Amazon Prime Day?

Amazon Prime Day is a collection of limited-time discounts, deals, and special offers exclusively for Amazon Prime members. It all begins on Tuesday at midnight PT. For the uninitiated, Amazon holds an annual exclusive discount event for its Prime members, and this year’s Prime Day is the longest savings event ever—spanning a full 48 hours. To participate, all you need is an Amazon Prime membership. You can sign up for a free 30-day trial to access the discount program if you’re not already a Prime member. Amazon also has its own comprehensive guide on how to shop best during Prime Day 2023.

The anticipation and excitement leading up to Amazon Prime Day are unmatched. This massive online event, taking place from July 11th to July 12th this year, is the perfect opportunity for Amazon Prime members to make the most of their membership while offering new Prime members a chance to join in on the fun.

As Amazon Prime Day commences on Tuesday, experts are warning consumers to be cautious of scams targeting bargain-hunting shoppers.

According to the Better Business Bureau, scammers will employ tactics such as “phishing” emails and fake websites, social media posts, and text messages to trick customers into sharing their personal information.

More deals are good for consumers and more shoppers are good for businesses big and small,” the group said in its Prime Day warning to customers. “Just be cautious and don’t get caught up in the excitement to the point of falling for scams, misleading advertisements, and look-alike websites.

Phishing scams occur when fraudsters send emails or text messages to customers about delayed deliveries on Amazon or other e-commerce platforms. Such notifications often include a link where customers are encouraged to provide account details.

Experts advise never clicking on a link if you’re not 100% certain it’s from Amazon. The BBB suggests keeping track of what has been ordered and the expected delivery time, which can also help customers avoid becoming victims.

Cybercriminals sometimes create websites that resemble to lure customers into placing orders on the fake site. In fact, scammers attempt to mimic an Amazon site more than any other business website, according to the Federal Trade Commission. Amazon helped remove over 20,000 counterfeit websites last year, Knapp told WNCN.

The BBB suggests the simplest way to detect a fake website is to look for spelling or grammar errors in the URL or elsewhere on the page. Customers are encouraged to report fraudulent websites to the FTC at or on Amazon’s customer service website.

This year’s Prime Day officially kicks off at 3 AM on Tuesday and will run for 48 hours. Analysts at Bank of America Securities estimate that the two-day promotional event Amazon launched in 2015 could generate nearly $12 billion in merchandise sales.

“With consumers looking for deals, more sellers participating, faster shipping, and deeper discounts, we expect a relatively strong Prime Day, with our estimated 12% growth potential compared to last July’s Prime Day,” they said in a report on Monday.

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